Impact Gel Insoles are the As Seen On TV product which appeared on the first episode of Pitchmen with Billy Mays. The show was laughable but let the viewer into the world of As Seen On TV marketing and as a result of the behind the scenes look and the support Billy Mays and Anthony Sullivan through behind impact gel insoles, these gel insoles were and immediate smash. The Impact Gel Insole commercial is your typical as seen on TV hype, but the product does work and the Impact Gel Insole Reviews have been sensational even before the product got swept into the world of Pitchmen.